How to use Instagram Reels & Video Ideas

In last week’s blog, we covered why you should be using Instagram Reels for your business. This week, we’re arming you with everything you need to know for planning and creating Instagram Reels.

You don’t need to be a professional videographer or spend loads of time on your Reels. In fact, Instagram have made it so that you can easily record and edit all within Instagram!

Here’s a quick tutorial from Mia on using Instagram Reels:

Now you know how to do Reels, what could you upload to Reels?

Here are a few ideas from the The Landscaper’s Circle team:

  • A day in the life of – show a little behind the scenes of your day in snippets, a great way to show authenticity and add personality to your business! This also doesn’t require much effort in terms of setup – record as you go.
  • Why I do what I do – Share a bit of insight into your WHY. This is great for building brand trust and again adding that human side to your business.
  • Before & After / Project Videos – Quick and snappy to peak their interest and showcase your services.
  • Informative posts – Top tips for X and other insights are great for engagement, and could tie in with any blogs you are uploading on your website.

So let’s get * reel *. You could ignore Instagram Reels if you want, though if you’re reading this I think you are already considering it. But you need to stop considering and take ACTION! No matter if it is messy and imperfect, you are improving your business and it will have that amazing authenticity. You don’t want to miss out on this new feature whilst it’s in its early phases. Get ahead of your competition, improve your business and increase your engagement. Just switch out one of your photo posts for a Reel!

If you have any questions, please don’t hesitate to contact us here.